Google Gets it Wrong with Buzz
Google’s newest offering, Google Buzz, which was launched recently, has managed to attract a lot of negative attention to itself. The service was supposed to be a platform for social networking where people could share their status updates, social media streams and multimedia content via Gmail. The initial launch even had some saying that it was the next biggest thing in social media probably because “Google” had launched this application. Google, however, has learnt the hard way that it is not above making errors of judgment.
Like most of Google’s other web applications, Google Buzz was automatically rolled out to its 176 million Gmail users. Google Buzz gave all its users automatic permission to view status updates of all contacts in their Gmail list. Users were offended, feeling that their privacy had been violated. Despite a public apology by Google, a leading
Analysts claim that Google’s launch of Buzz was not well thought out or well-planned. Facebook had violated consumer rights by changing their privacy settings without informing their customers. This incident had happened just last year and it would have been better for Google if it would have learnt from Facebook’s mistake.
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