Competing Successfully at Job Faires
Standing out at a Career Faire can make a difference in your job hunting. Career Faires are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a Silicon Valley Job Fair in January, 10 companies as showing up, and Dice has 82 career faires scheduled for 2010 across the States.
How do you stand out at a Career Fair? The rivalry can be significant, but you can help yourself stick out from the crowd with advance planning. At AA-Careers, we have a straight-forward six-step process to prepare. Planning to go? Here’s how to prepare:
First, research the organizations that are going and pick your targets. Use the internet to check out the companies that are there ahead of time. Go to their sites and see if they have their jobs listed. Pick a limited number to go after, and get ready to spend an hour researching each one. It’s hard to do more than 8 in a day, and 3-5 is a much more reasonable target. For each hiring organization, you want to know: recent news, key product lines, and contacts you know. Try to see if you know anyone at the target companies. You will end up with with a page or two of research for each company/job.
Second, if there are job openings on the web, read them to see what the hiring department is looking for. Create a mapping of your accomplishments and skills to the requirements of the job. Make the language match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring organization.
Third, create a ‘brief sales pitch’ for each likely organization/position combination. Write down a 90 second ‘thumbnail’ that you can repeat verbally depicting why you are a great prospect for that position. You’ll use this in your resume and when you meet people at the job booth.
Fourth, modify your resume for each position. The objective on your resume should exactly match the position you’re going after. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job requirements. Especially at a Job Fair, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be quick to see that you’re a match based on your resume.
Fifth, dress and prepare as if you’re doing on-site interviews. Dress well and be well groomed. Don’t over do-it (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.
Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each opportunity - bring a couple of copies for each – and put each in a distinctly labeled folder. Keep them in a lightweight briefcase or folio.
Remember to smile, and good hunting!
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